Kamis, 04 November 2010

Betsey Johnson Nashville Store Closing

photo from http://www.newyorkdesigner.com/fakebelieve/uploaded_images/Betsey-Johnson-710662.jpg

According to their Facebook page, Betsey Johnson, located in Green Hills Mall, will be closing its doors November 30, 2010. Reasons for the store closing are not given, but typically retailers close up shop due to financial reasons (i.e. not earning a high enough profit margin) and lease restrictions. Although the store is planning to close for good, employees of the highly coveted fashion designer are launching an all-out “Keep Betsey Johnson in Nashville” campaign. Here is the information as detailed on their Facebook page:
photo from http://prommafia.files.wordpress.com/2009/03/betseyjohnsonpinkpunkprom.jpg

To our loyal friends and family;

Betsey Johnson's Nashville store at the Green Hills Mall will be closing it's doors on November 30th.

As you can imagine, our staff (the heart and soul of this store) is devastated! In what we hope will draw attention to our plight and convince the higher-ups to keep Betsey Johnson in Nashville, we are going to rally!

WE NEED YOUR HELP!

If you've ever gotten a thrill from wearing our fabulous clothing; if you've ever been complimented a million times on your favorite Betsey necklace; if you've worn us to your high school formal; if your daughter, girlfriend, or sister could not stop talking about what an amazing time they had shopping in our store, LET US KNOW!

We want to hear your Betsey Johnson Nashville stories and we want to share them with the people that can keep Betsey Johnson in Nashville!

Please email us (include every single sweet, glittery, pink detail!) and tell us about the time you've spent with our amazing staff!

We love you all. Thank you in advance for your efforts. We are still going strong and we do it for you!

EMAIL: store39@betseyjohnson.com
SUBJECT: Keep Betsey Johnson in Nashville!

photo from http://blog.nj.com/fashiontoday/2007/09/large_Betsey%20Johnson5.jpg


I love Betsey Johnson. She is truly an original designer with a quirky, girly, and rock-and-roll point of view. According to WGSN, BJ sold control of her company to a private equity group earlier this August. The group, Castanea Partners, planned to open 12 stores annually, as well as expand wholesale operations, licensing deals and the brand’s geographical penetration.
Now, if BJ is planning on expanding its current 51-store retailer operation, why is the Nashville store closing? Not sure, but there may still be time to save it.

Here are highlights from Betsey Johnson's New York Autumn/Winter 2010/11 show. All photos from WGSN.















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